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Here's the experience we had at the Genesis dealership in Dublin, CA. First, they added a dealer markup of 20% (10K) to the price of the car. Then, they had the gall to tell me that the car I wanted to trade in only had a retail value of 39K, even though I had in hand a confirmed offer of $44K+ for it from Carvana, KBB put the trade-in price at $45K, and the local dealership was selling a 2-year older model of the same make with 3 times the mileage I had on mine for $40k. Needless to say, we walked right out at this point.
When I got home, I went on the chat line with the Genesis concierge and laid out the whole story, ending by telling them that this is not how I expected to be treated by a luxury car dealer, and that type of behavior would drive me and others to different manufacturers. It might be a tilting at windmills, but I figured they should know that this was unacceptable. Maybe if they heard from enough people, it might make a difference.
As an aside, if you think that all dealers are putting on unreasonable markups as a necessary consequence of the pandemic, it isn't so. Last spring, we purchased 2 new cars from other local dealers at MSRP with the full trade-in value for our old cars.
When I got home, I went on the chat line with the Genesis concierge and laid out the whole story, ending by telling them that this is not how I expected to be treated by a luxury car dealer, and that type of behavior would drive me and others to different manufacturers. It might be a tilting at windmills, but I figured they should know that this was unacceptable. Maybe if they heard from enough people, it might make a difference.
As an aside, if you think that all dealers are putting on unreasonable markups as a necessary consequence of the pandemic, it isn't so. Last spring, we purchased 2 new cars from other local dealers at MSRP with the full trade-in value for our old cars.