Coming from BMW i'm a bit skeptical about Genesis' AWD system, often upcoming brands have systems that are too biased and not balanced.
If you think that's bad, I suggest looking at the S-Class which should have gone far more subtle. Genesis is keeping up with everyone else.This is just another prestige that will help Genesis to better compete with German rivals. I'm not a big fan of the sensor they have tried to incorporate into the grille, as it hasn't been camouflaged very well imo.
Sometimes it depends on the version of the tech being used and what agreements are in order.I think its acceptable for the pricing of their vehicles. As GenesisFan has said, there are much more expensive options that have equally as obvious sensors. Suppose they would lose accuracy if they put it behind the grille?