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Genesis is making a European comeback and it will be lead by Dominique Boesch as its first Managing Director for the region.

Boesch joins Genesis from Audi where he worked for over 20 years as Sales Director in France and Managing Director in Korea, Japan and China.


As we have advanced a few months ago, Genesis European comeback was around the corner, and Genesis Motor Europe today has named Dominique Boesch as its first Managing Director for the region ahead of its planned European launch.

Based at the company’s new regional Headquarters in Germany, Boesch will take up the role on 01 October 2020 and report directly to Jaehoon (Jay) Chang, Global Head of the Genesis Brand, who is based in Seoul.

“Since our 2015 brand launch in Korea, Genesis has received an overwhelming global response for both its confident product line-up and dedicated customer experience. With rapid global growth, we will expand our business to Europe in the near future,” said Mr. Chang. “It is our intention that the design, technology and quality of our cars will speak for the brand. This is a critical market for Genesis and I look forward to Mr. Boesch, with his substantial European and premium expertise, bringing the Genesis story to life in Europe.”

Dominique Boesch joins from Audi AG where, over a twenty-year tenure, he held the role of Sales Director in France before serving as Managing Director in Korea, Japan and China, respectively. After more than 10 years in Asia, Boesch returned to headquarters as head of European sales and, most recently, he was leading the brand’s future Global Retail Strategy.

“I feel privileged and excited to join Genesis Motor Europe and bring an ambitious Korean contender to the region,” explained Boesch. “The brand will stand out through dynamic design, athletic performance, truly premium customer service and a driving experience tailored to European roads. Europe is the spiritual home of the premium car market and I am certain that the Genesis models we plan to launch here will be a pleasant surprise to many.”

The appointment is the latest in a series of strategic hires for Genesis Motor Europe as the premium Asian brand gears up to replicate the success it has enjoyed in markets around the globe. Launched by Hyundai Motor Group, one of the World’s largest automotive groups, Genesis Motor Europe will benefit from over 50 years of automotive excellence – with a pedigree in design and powertrain expertise and, presently, as an electrified platform leader.

Details on the European Genesis range, retail concept and unique service offering will be announced soon.
 

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What better way to fight the Germans than to get someone that's worked for the Germans. Seems like a good hiring by Genesis.
 
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