GENESIS REVEALS CAMOUFLAGED GV70 PREVIEWING THE BRAND’S NEW SUV
· GV70, the brand’s first compact SUV, made its public debut in Korea under camouflage
· G-Matrix camouflage highlights brand design details
SEOUL, Korea, September 29, 2020 – Today, the all-new Genesis GV70 SUV was revealed publicly in Korea. The camouflaged vehicle shown in the accompanying teaser photo previews the brand’s second SUV, a dynamic compact SUV that joins the GV80 in a rapidly expanding model lineup.
The camouflaged GV70 will be tested on public roads in Korea for one month, beginning today. Observers who are fortunate to catch it in the wild can scan a QR code on the vehicle’s wrap to learn more about the camouflage pattern and G-Matrix styling.
While specific details are presently hidden by the bespoke G-Matrix camouflage pattern, the continued evolution of Genesis’ signature “Athletic Elegance” design language is noticeable.
The G-Matrix pattern is inspired by the diffused reflection of light from precision cut diamonds and is a core part of the Genesis brand identity. Drivers can look forward to the creative application of the pattern on the GV70 in different ways, emphasizing the details that are emblematic of the Genesis brand.
Further details on GV70 and its arrival in Canada will be shared in the near future.