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Genesis hires former Lamborghini Chief Designer Filippo Perini

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Genesis has named Filippo Perini the new Chief Designer at the Genesis Advanced Design Studio in Europe. He previously spent time with companies like Audi, Alfa Romeo, Lamborghini, and Italdesign.

As Chief Designer he's going to play a big role going forward with the Genesis lineup and I'm incredibly excited. Especially with the new line of SUVs on the way. I can't wait to see what Genesis looks like under his lead.

Filippo Perini is the latest world-famous car designer to join the Hyundai Motor Group, after Kia signed Karim Habib recently.

From his new position as Chief Designer at the Genesis Advanced Design Studio in Europe, he will lead the automaker’s premium brand and is expected to play a key role in shaping up Genesis’ future vehicles.

“I am fascinated by the possibility of contributing to the evolution of the Genesis brand and I look forward to starting this new challenge with the Genesis design team, making available my expertise and my passion”, said Perini, whose will assume his new duties on September 16.

With a bachelor’s degree in mechanical engineering and a master’s degree in automotive design from Politecnico di Milano, Perini spent a couple of decades working with some of Europe’s most exciting car brands, including Alfa Romeo, Audi, Lamborghini and Italdesign.

“Filippo’s vast experience with European luxury brands makes him an ideal fit to lead the Genesis Advanced Design Studio, and his insight will be instrumental for the development of each of our upcoming projects including both advanced and production designs”, said Hyundai Motor Group’s CEO, Luc Donckerwolke. “His strongest skill is interpreting a brand’s essence and presenting ideas to consumers in well-edited, timeless executions.”

Prior to switching boats, he was Italdesign’s Head of Design and Innovation between 2015 and 2019, where he was responsible for the stunning ZeroUno and DaVinci. From 2006 to 2016, he was Lamborghini’s Head of Design, and between 2004 and 2006 he was the Raging Bull’s Head of Exterior and Interior Design, having worked on the Gallardo, Aventador, Reventon, Estoque, Aventador J, Veneno, Asterion and Urus. In 2003 and 2004, Perini was Senior Designer at Audi, and in 2001 and 2002, Exterior Design Responsible at Alfa Romeo, where he started out in 1995 as Car Designer.
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