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Genesis is officially launching in Europe, it will be a key market to expand vehicle sales as “Genesis is strongly committed to Europe and its automotive luxury market” according to William Lee, global head of Genesis.
  • former Aston Martin and Maserati executive Enrique Lorenzana, is head of sales for the European division
  • official launch timeline for Genesis Motor Europe hasn't been announced yet
  • the initial model line-up is unknown but the GV80 is likely
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