Genesis just keeps on climbing the ranks!
GENESIS OWNERS RANK BRAND HIGHEST IN MOST CATEGORIES IN STRATEGIC VISION'S FIRST-EVER BRAND EQUITY INDEX
Aug 19, 2020
FOUNTAIN VALLEY, Calif., August 18, 2020 – In results from today’s Brand Equity Index (BEI) from Strategic Vision, Genesis owners ranked the brand highest in 3 out of 10 categories, more than any other manufacturer. The brand took top customer ratings in the Confidence, Smart Choice and Refined categories.
“Genesis promises to deliver excellence in design, performance and service,” said Mark Del Rosso, President and Chief Executive Officer, Genesis Motor North America. “To see that these attributes are resonating with our clients surveyed in Strategic Vision’s BEI is just further motivation for our team to stay true to that promise.”
“When measuring the emotional power of a brand it is essential to take into account its emotional equity among both owners and non-owners, as they are often different for each group,” said Strategic Vision founder, Dr. Darrel Edwards. “Based on its owner response, we believe Genesis can be a strong luxury contender in the future.”
In gathering the data, Strategic Vision received 25,000 responses in calculating its first-ever public-facing Brand Equity Index. Previous indexes, going back to 1995, were treated as internal research. To read the index, click here:
Study: Genesis More Refined than Mercedes? Strategic Vision’s Brand Equity Index™ Explains Why