Genesis sales dipped by 33.2 percent during the month of March, and 5.9 percent for the year so far:
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FOUNTAIN VALLEY, Calif., April 1, 2020 – Genesis Motor America today reported sales of 969 units in March 2020, a 33.2 percent decrease compared with the prior year. For the first quarter of 2020, Genesis Motor America sold 3,955 units, a 5.9 percent decrease for the calendar year thus far.
March 2020 Sales:
| MAR 2020 | MAR 2019 | YTD 2020 | YTD 2019 | % CHANGE |
Genesis Total | 969 | 1,450 | 3,955 | 4,202 | -5.9% |
G70 | 517 | 816 | 2,074 | 2,231 | -7% |
G80 | 284 | 475 | 1,197 | 1,481 | -19.2% |
G90 | 168 | 159 | 684 | 490 | 39.6% |
“The first quarter of 2020 has been both a thrill and a challenge for a number of reasons,” said Mark Del Rosso, President and Chief Executive Officer, Genesis Motor North America. “If you were to ask me a month ago, my words would be full of broad vision, moving toward our promising future. However, today, as our entire industry suffers, from factory workers to those who run the dealerships and our service departments, we re-focus on comfort, humanity and leadership. We take this challenge on, as we can. We are one family. And, like any other family, we are in this together.”
Del Rosso continued, “earlier this year we revealed of our first-ever SUV – the GV80, we led the industry in the JD Power 2020 Vehicle Dependability Study, our Genesis Cares Job Loss Protection efforts to give our customers some peace of mind, and most recently, the global digital reveal of our all-new 2021 Genesis G80 luxury sedan. The Genesis team is determined to get through these devastating times, and look forward to returning to some semblance of normalcy and launch our two stellar new products; the all-new G80 luxury sedan and our first-ever SUV – the GV80.”