Hyundai’s Genesis Brand Eyes Coupes, SUVs

New trademark filings have revealed Hyundai’s Genesis luxury brand is planning to roll out a number of SUVs and coupes to be sold alongside its G80 and G90 sedans.

The trademark filings indicate Genesis SUVs will receive the ‘GV’ moniker, followed by a number to denote the vehicle’s size. The automaker already showed its GV80 SUV in concept form earlier this year, however filings for GV60 and GV70 have now been discovered as well. At the very least, the filings are evidence that Genesis is considering producing two smaller SUVs to undercut the GV80.

Patent applications have also revealed Genesis is looking at introducing sports-oriented coupe models with the ‘GT’ name, which would again be followed by a two-digit number to denote the vehicle’s size or its place in the model range. Filings for GT60, GT70, GT80 and GT90 were all discovered.

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