Considering the recent J.D Power survey results, it's clear that Genesis is well on its way to becoming a worthy rival amongst much more expensive competitors. In terms of initial vehicle quality J.D. Power, found Genesis to be the highest. In fact Korean automakers now occupy all three top spots, with Kia and Hyundai taking the other two positions.
J.D. Power gives Genesis Top Honors
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The biggest challenge Genesis will have will be translating facts like this into sales and perception of the brand that's much higher than it is now.
People are still reluctant to buy a Hyundai or Genesis product. It doesn't help that well established brands are increasingly offering more affordable trims and models. Further challenging Genesis.
People are still reluctant to buy a Hyundai or Genesis product. It doesn't help that well established brands are increasingly offering more affordable trims and models. Further challenging Genesis.
I think the initial hesitations that were seen with the Genesis brand, will continue to decrease as their lineup expands. Hyundai has proven themselves to make affordable, dependable vehicles, but some are obviously still going to have issue paying a premium price on a Korean product. The newer concept vehicles that debuted at the New York Autoshow, are a huge step forward for the Genesis brand.
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Taking it a step further might be the way. BMW and Mercedes offer higher end trims that are drastically different but also positively impact cheaper end products. Genesis should follow suit.
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Found the solution
canucks dig it but Genesis has anxiety about expanding and putting money on the line
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