[BigGen]

Seeing as how the Genesis badge still lacks the prestige of rivals such as MB and BMW, we know that they will have to price the GV below its key rivals. With the GLS being priced from $69,550, we are probably going to be looking at a starting MSRP of less than $65k. That should be doable if they opt to drop the fuel cell powertrain from the concept.

 

[KoreanKross]

I think its pretty unlikely that we'll see any fuel cell vehicles from Genesis anytime soon. I'm sure most automakers are aware of how big a flop the Mirai was, and I doubt that Hyundai will take any risks considering the progress they've made with their premium brand.

 

[BigGen]

Toyota has already said that they will be continuing to invest into fuel cell technology, and I believe work has already begun on a new Mirai. If they can bring the price down of the technology and increase the availability of refill stations, then maybe it'll see more interest.

 

[GenesisFan]

Toyota has already said that they will be continuing to invest into fuel cell technology, and I believe work has already begun on a new Mirai. If they can bring the price down of the technology and increase the availability of refill stations, then maybe it'll see more interest.

and there's more to the story, not just Toyota but Toyota is early in the process compared to the rest:

Toyota is not the only automaker looking to hydrogen. According to a report by market research firm Research and Markets, at least 11 automakers are eyeing a 2021 rollout of hydrogen fuel cell vehicles, including Hyundai, Kia, Honda, Mercedez-Benz and BMW

 

[BigGen]

Hydrogen does offer the most similar recharge time to a traditional gas pump, and its only biproduct is water. The main obstacle the technology faces its criticisms of how safe it is, because many people hear HFC and immediately think its dangerous.

 

[GenesisFan]

I think an even bigger problem will be getting people to buy them with the growing amount of compact EV's.

 

[KenM]

Hydrogen is great for bigger brands like Mercedes and Toyota but not for smaller ones like Genesis that should stick to hybrid and all-electric setups.

 

[GenesisFan]

Hydrogen is great for bigger brands like Mercedes and Toyota but not for smaller ones like Genesis that should stick to hybrid and all-electric setups.

That might only be a problem as infrastructure is still getting setup. Hyundai took the plunge so far but its been slow.