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"Old luxury had a good run. But in this year’s Super Bowl commercial, John Legend and Chrissy Teigen bid it a long overdue farewell. Watch as they introduce Young Luxury and the first-ever SUV from Genesis. The all-new Genesis GV80. After all, young isn’t an age, it’s a mindset."

Update: the Genesis Super Bowl Spot is now available!
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It will feature Chrissy Teigen and John Legend as they say goodbye to “old luxury” in a new Super Bowl ad for the GV80.

If you are wondering why these two, its because: "When we think about John and Chrissy, they're approachable, they're fun, they're young luxury," Mark Del Rosso, CEO of Genesis North America, told Automotive News last week. "America and the world can relate to Chrissy and John." Del Rosso himself is part of the fresh vision at Genesis, arriving in October after executive positions at Audi and Bentley."

Images of the GV80 production model I posted earlier sure reveal that 'fresh' vision.

Can't wait for the Super Bowl spot to drop!

gv80 super bowl
 
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