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Exterior Design

By 2020 we're expected to see at least 6 Genesis models come to market and in the current automotive landscape where SUV's are the future, very soon Genesis will be competing. No details have been released on design of production versions but fortunately current Genesis products such as the G70, G80 and G90 provide a lot of insight to the brands general design language. What we should expect to see come 2020 is the signature Genesis crest grille, a powerful stance similar to current Genesis models, balanced proportions, hints to its potential alternative powertrain, and hopefully toned down versions of advanced lighting systems seen on the concept.

The GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. The design team thoughtfully expressed these ideas throughout the exterior and interior of the vehicle in utilizing exceptional materials and purposeful forms to create a feeling of desire. The concept’s overall shape is distinguished by its proportions, finely balanced with dominant surfaces, exhibiting sophistication and functionality that conveys the SUV’s infinite versatility to the driver.

The front of the GV80 Concept showcases the signature Genesis crest grille proudly presented by the lower grille surround, which establishes a dominant center spine that runs through the length of the vehicle. The diamond motif mesh grille and wide-set horizontal quad headlamps that encase jewel-like graphics assert the SUV’s powerful stance and stately presence. Below the lower setting, an aerodynamic fascia channels air through precision facet cut-outs around the front wheels and side rocker panels. These warm-toned alloy elements signal key structural components and technical features alluding to the GV80 Concept’s functionality and alternative powertrain. The rest of the exterior panels’ bespoke Ice Granite finish provides a subtle contrast against the rest of the precision detailing.

The elegant posture of the GV80 Concept is defined by a parabolic line that establishes the confident side profile, and visually connects the front and rear to further reveal the SUV’s athletic and nimble nature. Muscular fenders house bold 23-inch mesh alloy wheels designed to reduce weight and cool the large brake system. Electronic door handles sit flush underneath the concept’s dynamic crease line for enhanced aerodynamic performance and simplicity.

The core of the vehicle is extended through the rear, visualized by the center spine detail in the upper rear brake light. Further fortifying the GV80 Concept’s athleticism, slim quad lamps elongate towards the powerful rear quarter panel for a planted stance. Laser fiber optic technology in the tail lamps produces a truly unique Genesis lighting signature at night. The lower rear fascia provides soft visual intrigue and function with purposely integrated vents to cool elements of the alternative powertrain.

Interior Design

On the inside expect adequate interior space thanks to a roof line and overall proportions that allow this to happen. This is especially needed due to what its rivals are currently offering, the new Lexus RX for example accomplishes precisely what the GV80 is set out to do, of course just in a more sporty fashion. Although the GV80 Concept seats only four, its hard to ignore where else '80' is used in the current Genesis line up. Being a first for Genesis as an overall product and showcase of future design direction that builds on the recent G70, expect more sophistication, improved craftsmanship, creative attention, advanced technology and more.

Designed in harmony with the refined exterior, the interior of the GV80 Concept creates a sophisticated environment for its passengers through superior craftsmanship, creative attention to detail and advanced technology.

The interior cabin immediately greets passengers with a bridge instrument panel that stretches from door to door creating a welcoming and spacious ambience. A wide 22-inch curved display set in the instrument panel cascades into the driver’s cluster, which combines the precision of a classic speedometer with the immersive flow of information from a digital display.

Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. This detail brings in the exterior environment, promoting a unique interaction with the outside landscape. Additional versatile storage compartments are creatively integrated throughout the SUV concept in the lower doors for ultimate convenience.

Human Machine Interface

With advanced technology becoming more prevalent in luxury segments to the point car makers have taken over shows to the likes of CES, could mean big surprises in a production version of the GV80. The goal with Genesis and brands that have already adopted innovative Human Machine Interface systems is for intuitive operation and function. Previewed in the GV80 concept and similar to what's offered elsewhere, expected to see toned down versions of the 22-inch curved OLED infinity display, an interactive multi-function controller featuring a touchpad, and more.

The GV80 Concept’s interior features an innovative Human Machine Interface that offers users intuitive operation and function control through the use of a new multi-function interactive controller with capacitive touch. All of this technology is seamlessly blended into the precision designed details of the vehicle.

The horizontal 22-inch curved OLED infinity display presents two distinct zones, providing separate driver and passenger experiences. An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. The top of the interactive multi-function controller features a concave gorilla glass touchpad and knurled metal wheel with handwriting recognition as another method for interacting with the informational panel. Through touch control, each metal string allows direct access to the most commonly used functions including Navigation, Entertainment, Communication, and Environment (or customized driver settings). By tapping these metal strings, passengers gain separate control of a mini-view on the right side of the wide display without disturbing the driver. The custom inlayed console runs through the center spine of the SUV emphasizing the length of the vehicle while creating four separated zones. Each passenger is invited to a tailored seat with access to the capacitive touch inlays and an individual entertainment system allowing for control of a customized user experience.

Colors & Materials

Out of the 3 current available Genesis models, some that have been around for a few years, its easy to see what the overall approach to interior colors and materials is here. The most recent G70 features high quality materials from leather to real metal as accents. Building on that is more use of leather on the dashboard, door panel inserts and center console, much like what you see offered at Mercedes. Vibrant colors and greater use of authentic materials that most Genesis products lack, should hopefully be offered in a production version.

To complement the refined exterior, the GV80 Concept’s beautifully crafted interior environment showcases a curated combination of high-quality materials, vibrant colors and rich textures that lend themselves timeless sophistication. The GV80 features exquisite semi-aniline leather interior, with quilted diamond stitching on the interior door panels, seat inserts and center console side, harmonizing with the facet details on the exterior.

The meticulously-wrapped rich leather on the upper instrument panel is contrasted with distinctive Architexture suede on the instrument panel bridge that elegantly surrounds the front passengers for an interesting tactile accent. Echoing the warm alloy metal from the exterior, the trim detail below the bridge indicates the flow of cabin air and is highlighted by polished aluminum trim pieces.

Embracing its urban and outdoor spirit, the GV80 Concept’s ash wood center console and floorboards provide a contemporary organic element to contrast against the other authentic materials. Finally, the SUV’s cargo area features an elegant tonal and texture effect by Architexture suede, dark gray leather and slate ash wood that is both visually appealing and functional with contrasting sleek metal tie downs.
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